73%
Of wine drinkers say that wine pairs best with meals more than any other beverage
The E. & J. Gallo KUBE captures the findings of more than 100,000 alcohol consumption occasions to uncover the latest values and beliefs about all alcohol beverages to understand how consumers choose, buy and consume these products.
Of consumers say they change their drink depending on where they are and what they are doing
Of wine drinkers say that wine pairs best with meals more than any other beverage
Consumers nearly
two times more likely
to try something new in a restaurant
or bar than in retail stores
82% of wine drinkers say wine should be fun and enjoyable
34% of wine drinkers say that other wine drinkers take themselves too seriously
38% of wine drinkers say they sometimes put ice in the glass if the wine is not cold enough
48% of alcohol beverage shoppers say they tend to buy food/beverages that appeal to them in the moment at the store
69% of spirits drinkers say that making craft cocktails is a fun way to experiment
60% of spirits drinkers say that classic cocktails such as Manhattans and Martinis are stylish again
17% are drinking more expensive or premium spirits than they used to
Premium ($20+) wine drinkers switch between all price points. Most High-End Drinkers will also drink at lower price points
and
Premium ($20+) wine drinkers are more exploratory, more knowledgeable, and more social in their consumption
Premium ($20+) wine drinkers are more engaged with online wine purchasing and direct to consumer than other wine consumers
At all income levels, more wine drinkers are spending their discretionary income on luxury wines
Older consumers tend to enjoy wine more frequently (2 or more occasions per week) than their younger counterparts
New interest in fine wines usually starts young at ages 21-30, driven by having an "AHA!" wine moment or a friend introducing them to the world of fine wine
Millennials are drinking all types of alcohol and have broader repertoires than older consumers
Wine drinkers who prefer wine with a little sweetness
Light and approachable wines, such as Prosecco, Moscato, and Sparkling are more popular than ever before
Rosé continues to grow as a year-round wine of choice
1 in 5 consumers have enjoyed a glass of Rosé in the last month
65% of alcohol beverage shoppers say that speed and efficiency drives their shopping experience
39% of wine shoppers say that shopping for wine can be confusing
40% of alcohol beverage shoppers say they are likely to shop for alcohol beverages online in the next year
21% of alcohol beverage shoppers say they have purchased alcohol beverages online
Free shipping is the single most important attribute for online shopping, more so than price or assortment
14% of wine shoppers buy wine using purchase and pick-up
9% of alcohol beverage shoppers use click and collect for at least some of their alcohol beverage purchases
41% of wine consumers say they would buy wine in alternative packaging if they knew the wine was high quality
Wine in cans, tetra packs and single serve formats are expanding wine to more occasions, such as outdoor gatherings
Single serves entice trial. 25% of wine consumers say they are more open to try new wines if they didn't have to buy a full-size bottle
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